With the continuing expansion of the digital marketing industry, the role of tags for tracking data has become more important and complex. A tag is a piece of code that is embedded in websites or mobile apps to collect data such as visitor behaviour or setup remarketing lists. With tag management, developers or marketers deploy one container tag (the master tag that holds all your tags) and use a comprehensive web interface to set up, remove or edit additional or existing tags. Tag management reaps many benefits and overcomes many of the substantial problems involved with manually coding tags. What’s more, managers of a tag management system do not require the technical skills needed in manually setting up tags.  

Google Analytics presents your data across a range of different metrics, and it is important to know exactly what your data means. Having 10 000 visits can be very different to having 10 000 visitors, which is again different to having 10 000 pageviews. Here is how Google defines 4 basic...
Tagging mobile apps, as opposed to tagging websites, produces a unique set of challenges for marketers and developers. Whereas on the web you can analyse data and make tagging changes in real time, any alterations to a mobile app implementation must wait until users download the next update of the app,...
One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation. Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports. Here are...
You can link your Google Analytics account to your Adwords account to get additional reporting within Analytics and Adwords.Start within your Adwords account, go to the Reporting tab and select Google Analytics. You will need administrator privileges in Analytics to be able to link the accounts.        When linking...
As a result of Lens 10's position as experienced web analytics experts, Google has recognised Lens 10 as a Google Analytics Certified Partner. This means we are one of a very small number of consultants in Australa that Google has chosen to partner with them in Analytics. Being a Google Analytics...
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