Lens10 Blog
Welcome to the Lens10 web analytics blog. We discuss techniques, tactics, and strategies to make better business decisions and improve the return on investment of your online business.
No Category Assigned in Coremetrics Content and Products Reports.
Written by Gerrard Te Brake Monday, 10 September 2012 08:08
Content categorisations is crucial in Coremetrics as there are a number of benefits that will accrue from its successful implementation.
Successful content categorisation allows:
The gaining of insight into which categories are driving the most revenue or events on a given website
The gaining of insight into which categories have the opportunity to drive additional revenue or events
The attribution of one page or product to multiple categories
The measurement…
Lens10 a Google Analytics™ Certified Partner (GACP)
Written by Michelle McGrath Thursday, 12 January 2012 12:16
It is our pleasure to announce that we have been recognised by Google as a Google Analytics™ Certified Partner (GACP). The attached release was sent out today and we have already had a lot of interest as Lens10 is the only partner headquartered outside of NSW. We are well positioned to provide local support to Melboune and Sydney based businesses.
We are thrilled to be recognised by Google as having…
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Whether you do it well or badly, Social Media requires time, focus and resources from your business. This equates to making an investment. So the next obvious question from any business owner, marketing director or board is what is the return on my investment?
ROI is about business objectives like newsletter signups, white paper (pdf) downloads for lead generation or orders, transactions and revenue.
ROI is not fans, likes or…
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Should I go mobile? Input from your Google Analytics.
Written by Michelle McGrath Thursday, 13 October 2011 20:46
Find out what Google Analytics can contribute to the tough question: "Should I go mobile?". Let's have a look at the standard reporting and advanced segmentation relating to mobile that is available in Google Analytics V5. Then review an example Custom Report - which you can download for free into your Google Analytics account!
The winner is... mobile!
Lens10 recently surveyed hundreds of online retailers and their suppliers at Online…
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Using Multiple Trackers with Google Analytics
Written by Robin Jowett Thursday, 13 January 2011 13:45
Have you ever needed to setup a second Google Analytics tracker to capture data into a second Google Analytics account and profile? Perhaps you are running Google Analytics and Web Site Optimizer and because Web Site Optimizer uses Google Analytics for data capture it is necessary to implement a second tracker.
Both these scenario’s require multiple trackers to be implemented and if care is not taken to configure the trackers…
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One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation.
Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports. Here are some typical questions that Advanced Segmentation is ideal to assist in finding the answers to.
Which search…
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Tracking Adwords campaigns with Google Analytics
Written by Michelle McGrath Monday, 05 July 2010 23:00
Google Analytics allows you to easily track Google Adwords campaigns
First Step: linking Google Adwords to Google Analytics
You can link your Google Analytics account to your Adwords account to get additional reporting within Analytics and Adwords.
Start within your Adwords account, go to the Reporting tab and select Google Analytics. You will need administrator privileges in Analytics to be able to link the accounts.
