With the continuing expansion of the digital marketing industry, the role of tags for tracking data has become more important and complex.
Using The Booking Button? Lens10 recently helped SiteMinder to update their Google Analytics integration to Universal. Follow this guide to attribute hotel bookings to the original campaign or traffic source in Google Analytics.
Google Analytics presents your data across a range of different metrics, and it is important to know exactly what your data means. Having 10 000 visits can be very different to having 10 000 visitors, which is again different to having 10 000 pageviews. Here is how Google defines 4 basic measures of traffic, and what each one means.
Tagging mobile apps, as opposed to tagging websites, produces a unique set of challenges for marketers and developers. Whereas on the web you can analyse data and make tagging changes in real time, any alterations to a mobile app implementation must wait until users download the next update of the app, as apps are âfrozenâ in between updates.
One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation. Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports.