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Benefits of a Tag Management System

With the continuing expansion of the digital marketing industry, the role of tags for tracking data has become more important and complex.

01 Jun 2015, by Michelle McGrath

Integrating GA with The Booking Button

Using The Booking Button? Lens10 recently helped SiteMinder to update their Google Analytics integration to Universal. Follow this guide to attribute hotel bookings to the original campaign or traffic source in Google Analytics.

01 Apr 2015, by Michelle McGrath

Analytics Defintions: Visits, Visitors, Pageviews and Unique Pageviews

Google Analytics presents your data across a range of different metrics, and it is important to know exactly what your data means. Having 10 000 visits can be very different to having 10 000 visitors, which is again different to having 10 000 pageviews. Here is how Google defines 4 basic measures of traffic, and what each one means.

21 Feb 2014, by Michelle McGrath

Google Tag Manager for Mobile Apps

Tagging mobile apps, as opposed to tagging websites, produces a unique set of challenges for marketers and developers. Whereas on the web you can analyse data and make tagging changes in real time, any alterations to a mobile app implementation must wait until users download the next update of the app, as apps are “frozen” in between updates.

17 Feb 2014, by Michelle McGrath

Advanced Segmentation with Google Analytics

One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation. Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports.

13 Feb 2014, by Michelle McGrath