Standard Google Analytics Reporting of Mobile Visitors
Google Analytics includes two standard reports about visitors from mobile devices.
The first is a Mobile Overview report, which shows a breakdown between mobile traffic and non-mobile traffic. By selecting the standard tabs in this report, you can compare Mobile versus Non-Mobile traffic against your standard goals, transactions and adsense reports.
The second report is the Devices report, which provides information about the various mobile devices that visit your site.
The devices report includes three dimensions: Mobile Device Info, Mobile Device Branding, and Mobile Input Selector. Mobile Device Info is the actual hardware that visited a site and it includes an image of the device. View the device pictures by clicking on the camera icon next to the name of a device.
Advanced Segmentation - Mobile Visitors
You can easily filter standard reports to just show visitors from mobile devices by applying the "Mobile Visitors" advanced segment, already available in the list of default segments.
Customised Reporting - Free Example Report
We have created an example custom report to compare mobile versus non-mobile user:
(a) activity - Visits and % New Visits;
(b) engagement - Pages/visit and Avg Time on Site; and
(c) results - Goal Conversion Rate, Goal Value and Revenue.
Get the input you need for a business case to create a mobile version of your site. This report includes the volume of potential users and the potential return on your investment if mobile users increased their engagement and conversion rate to the level of non-mobile users.
Here is how you can get this custom report for free:
1. Log into Google Analytics.
2. Then come back to this page, click on this link Should I Go Mobile Report and it will open in your Google Analytics account.
3. Click Save.
You can easily go back and edit the report at any time (go to Custom Reports > Overview then select the Edit button) to further customise this report for your site. Feel free to share by email, twitter etc using this short link: http://bit.ly/pEdoPB.
Seeing columns of zero's? This report assumes you are tracking the outcomes (either in goals or $) for your site. If you can't calculate the ROI of your site today then contact us to find out how to get effective reporting to run your online business!
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Ready to do more with your analytics? Give us a call at (03) 9607 1316 or email us.
