We start the audit with a review of your business goals and KPI's. Then we go over your current Google Analytics deployment looking at the tagging and account/profile configuration to see whether it meets Google's best practice and is set-up to give you the correct accurate metrics that your business requires.
As part of the process we develop an implementation plan that documents your configuration including any additional changes required to satisfy your requirements. The implementation plan includes a detailed set of configuration changes and where required, tagging code snippets for your developers to cut and paste onto your site.
Once you have deployed the changes we then review and test the new configuration to ensure it is capturing and reporting the data your business requires.
Our Process
We employ a ten step process for the site audit
 |
Review of your existing analytics strategy and tactics. |
 |
Review current analytics tag implementation including; Tracking Code; Custom Java Script; and Domain and subdomain hierarchical structure. |
 |
Review of Google Analytics integration with external systems including: Google AdWords; eCommerce Shopping Carts; Third Party Integration; and APIs. |
 |
Review structure and configuration of profiles; |
 |
Review goal setup and assist in goal identification if not created; |
 |
Review e-commerce configuration; |
 |
Identify configuration and data tracking gaps; |
 |
Review marketing and traffic channels (eg SEM, SEO, Email) to ensure proper segmentation and tagging practices are in place; |
 |
Assess analytics reports and dashboards; and |
 |
Verify key metrics are tracked for proper analysis and informed decision making. |
What you get
|
|
A concise, visual summary of your Google Analytics deployment.A useful resource to ensure business, marketing and technical users easily understand how GA is deployed and therefore the data being collected.
|
|
|
A design and implementation plan for the redeployment of Google Analytics to meet best practice guidelines.Required changes are documented as code snippets showing existing and corrected code for easy implementation. Lens10 provides code installation support for your technical team to ensure that recommended changes are successfully implemented. |
|
|
Recommendations of what next for Google AnalyticsA prioritised list of recommendations that will enable you to get more out of Google Analytics to help accelerate your business. |
|
|
Personalised debriefWe will review the results of your audit via phone or video conference to ensure you understand the results and our recommendations. |
Your investment to ensure confidence in your Google Analytics data? Site Audits start from $1,100 for a single domain, non-ecommerce site.
Interested? Find out more about us including our people and our approach. Review the services we offer, our expertise in Google Analytics and how we can help you. Stay informed by subscribing to our monthly newsletter.
Ready to do more with your analytics? Give us a call at (03) 9607 1316 or email us.
The best way to find out how we can help you is to contact us!
Call us now on +61 3 9607 1316, visit us at Lvl 9, 440 Collins Street, Melbourne, Victoria Australia or email us right now:
