Google Analytics Consulting

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Lens10  is a Google Analytics™ Certified Partner. This means we are one of a very small number of consultants in the country that Google chose to partner with them in Analytics. We work with Google to ensure our clients maximise the benefits of Google Analytics.

Google Analytics is a free and feature packed tool for reporting on your site. Google Analytics offers you a powerful resource for insightful analysis of your online business to drive better business decisions.

Find out more about the features and functions of Google Analytics from Google or by subscribing to our newsletter. We happily share the latest tips and tricks we find as we work to have the best configurations and latest workarounds.

Our Google Analytics services

Whether it is a simple set up or as complex as migrating from an existing paid enterprise solution - we can help you.

A standard implementation of Google Analytics offers you reams of data however the true value of web analytics is cutting through voluminous and distracting data to accurately report on your site based on your business objectives. Our particular focus is to set up the features that make Google Analytics deliver insightful data to drive your business effectively.

We customise every proposal to reflect your needs, however the following packages illustrate how we work with clients. 

1. Analytics Implementation

Starting with a clean slate? We can help you implement Google Analytics efficiently and effectively, getting useful data from day one.

Analytics Implementation

Plan

  • Identify your business objectives
  • Evaluate how analytics can meet these
  • Best practice based implementation plan
  • Detailed implementation documentation
  • Recommendations for further customisation

Implement

  • Account setup
  • Page tagging
  • User setup
  • Profile creation
  • Goal & funnel setup
  • Filter implementation
  • E-commerce tracking
  • Campaign tagging

Support

  • Thirty day review period

A simple analytics implementation for an ecommerce site with sales funnel reporting starts from $750 AUD.

2. Google Analytics Site Audit

If you already have a standard Google Analytics implementation but wish to ensure that your deployment meets best practice, we suggest you start with our Google Analytics Site Audit.

Lens10 will deliver to you a design and implementation plan for the redeployment of Google Analytics to meet best practice guidelines including code snippets for easy implementation. We provide your technical team with implemention support and confirm that changes are correctly made. We also provide prioritised recommendations for doing more with your Google Analytics.

A ten point Site Audit for a single non-ecommerce domain starts from $1,100 AUD. Find out more about our Google Analytics Site Audit.

3. Audit and Customisation of Google Analytics

Ready to do more with Google Analytics? We can work with you to further customise your implementation to meet your business needs.

Audit and Customisation of Google Analytics

Plan

  • Confirm your business objectives
  • Review analytics implmentation documentation
  • Site audit review and recommendations

Implement

  • Site Audit
  • Add users, profiles and filters
  • Add Goals & funnels
  • E-commerce tracking
  • Site search tracking
  • Social engagement tracking
  • Advanced segmentation setup
  • Report scheduling
  • Custom report building

Support

  • Operational support for ongoing configuration updates
  • Report Generation - ongoing and adhoc reporting
  • Business intelligence – Monthly review with recommendations based on deeper analysis of data

4. Google Analytics Operation and Support

We can support your in-house analytics team to solve more complex implementation issues, meet short term needs or to outsource daily operations.

Common challenges for larger or more complex Google Analytics implementations include:

  • Advanced Segmentation - reporting to match your Key Performance Indicators;
  • Cross domain tracking – often required for tracking shopping cart, checkout and payment workflows;
  • Rich media (e.g. video, flash) tracking of audience engagement;
  • User access control to your data – ensuring external agencies, internal marketing and other users have controlled access to your sensitive data; and
  • Integration with internal systems – providing seamless reporting of web analytics data alongside other data sources within your business (e.g. inventory levels, purchases).

 

Why work with Lens10?

As a Google Analytics Certified Partner, we offer you the confidence of experience and expertise in Google Analytics, recognised by Google. 

Interested? Find out more about us including our people and our approach. Review the services we offer, our expertise in Google Analytics and how we can help you. Stay informed by subscribing to our monthly newsletter.

Ready to do more with your analytics? Give us a call at (03) 9607 1316 or email us.