About Us

The Lens10 Story

Lens10 was founded in 2010 by digital experts with a passion for data. As our team has grown, this passion has remained central to the way we do business, enabling us to play a critical role in discovering the power of analytics across industries, and designing and implementing digital strategies.

Our team’s extensive digital experience and technical expertise can help businesses grow by making the right decisions based on actionable data. It has also allowed us to help clients maintain lasting competitive advantages in the era of digital disruption through strategic optimisation, effective reporting and analysis, and data assurance.

We’re delighted to say that our business has grown almost entirely through referrals from satisfied clients. We are recommended for our leading-edge technical capabilities, our solid methodological approach, our wide-ranging expertise and our ability to execute projects across various businesses in a tool-agnostic way. Our multidisciplinary team of developers, business analysts and statisticians works collectively on our clients’ business cases to ensure the success of every project.

We have offices in Melbourne and Sydney and work with clients across Australasia.

Lens10 People

Chum Darvall

​Chairman.

Chum Darvall is a non-executive director for a range of companies, government and not for profit organisations. He had a successful executive career in financial markets and banking for 30 years from 1981-2011. Chum is a member of the Council of Macquarie University. Chum was the Chairman of TransGrid from 2012 – 2015. Transgrid is the owner, operator and manager of the high voltage network connecting generators in NSW and ACT. His role with TransGrid concluded on 16 December 2015 with the successful sale of the business via a 99-year lease by the State Government of New South Wales for $10.26 Billion. From 2002 – March 2011 Chum was Chief Executive Officer of Deutsche Bank in Australia and New Zealand. During this period Deutsche Bank business expanded and consolidated as one of the leading investment banks in Australia and New Zealand. In September 1994 Chum joined Deutsche Bank as Director Treasury managing the money market, swaps and foreign exchange units and group funding. In early 1998, he became Head of Global Markets responsible for all debt market related activities. He was part of the management group responsible for the merger and integration of the New Zealand operation of Bankers Trust with Deutsche Bank in 1999.

Robin Jowett

​Director. Technical Lead.

Robin has unique experience in the Australian market, having worked across a range of digital businesses including digital media, finance and online retailing. He has more than 20 years of technical leadership roles, including seven years as the CTO of Fairfax Digital. He has hands-on experience in the implementation and optimisation of digital advertising delivery systems, web analytics applications, ecommerce systems, content management systems and user experience design.

Michelle McGrath

Director​.

​Michelle has 20 years of experience in product management, business analysis, online marketing, consulting and training. Her marketing career spans managing multi-million dollar marketing budgets in one of Australia's largest companies and running a marketing consulting and training practice. As a founding partner of Lens10, Michelle is an experienced Digital Analyst, certified in both Google Analytics and Adobe Analytics and highly knowledgable across all digital analytics tools.

Naomi Le Get

Analytics Principal. 

One of the most accomplished web analysts in the Australia, Naomi loves finding the insights that enable step-changes in digital capability and business growth. She is at the forefront of e-commerce analytics and a leader in conceptualising, measuring and communicating what matters online. Fluent across all the key web analytics tools, Naomi offers invaluable expertise in supporting companies to grow their data culture and internal analytics capability. Prior to joining Lens10 Naomi led the enterprise web analytics program for Coles. She has also previously held senior analytics roles at SEEK Learning and Optus.

Dean Gingell

Principal. Strategy Lead.​

Dean has extensive experience in managing ecommerce and digital businesses in Australia. Prior to joining Lens10, Dean was General Manager Digital Business at Westfield, where he was responsible for the group’s global digital strategy. Previously, he helped create the BigPond ISP and launched web businesses including domain.com.au. Dean has also developed digital strategy and business plans for digital and 4G mobile businesses including for Lend Lease and LEK Consulting.

Find Us

We service clients across Australasia from our Melbourne and Sydney offices.

Melbourne

49 Dove St

Cremorne

Vic 3121

Ph: 03 9998 7474

email: info@lens10.com.au

Sydney

5/249-251 Pitt St

Sydney

NSW 2000

Ph: 02 9099 4460

email: info@lens10.com.au

To find out more about how we can help you

Contact us