Conversion rate optimisation

Conversion Rate Optimisation

Any business that relies on online conversions – such as ecommerce sales, newsletter subscriptions, form submissions, or sales enquiries – has felt the pain of losing customers on the path to conversion. Analysing conversion paths allows you to identify, and overcome, key obstacles so you can increase the conversion rate of your site.

Lens10 can help you to:

  • Define your conversion funnel
  • Evaluate usability issues
  • Analyse funnel abandonment and drop-off data
  • Propose, workshop and implement improvements to your data
  • Run or support A/B testing
  • Ensure reported test results are statistically significant.

Optimisation is an iterative and detailed process, but the benefits are clear – higher conversion rates and better business outcomes. 

Find out more about how we can assist with your Conversion Rate Optimisation

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FROM OUR BLOG

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Analytics Defintions: Visits, Visitors, Pageviews and Unique Pageviews
Google Analytics presents your data across a range of different metrics, and it is important to know exactly what your data means. Having 10 000 visits can be very different to having 10 000 visitors, which is again different to having 10 000 pageviews. Here is how Google defines 4 basic measures of traffic, and what each one means.
Advanced Segmentation with Google Analytics
One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation. Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports.
How to Easily Track Google Adwords Campaigns in Analytics
You can link your Google Analytics account to your Adwords account to get additional reporting within Analytics and Adwords.

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