Digital marketing strategy

Digital Marketing Strategy

Our mix of analytics and strategic marketing expertise can give you a unique view of your audiences, which means you can optimise your conversion and marketing return on investment. 

Lens10 offers consultancy support across a full range of digital marketing:

  • Persona development and segmentation
  • Development and implementation of digital marketing programs
  • Multichannel attribution
  • Conversion reporting and optimisation
  • Benchmarking

Find out more about how we can help with your Digital Marketing Strategy

Contact us

FROM OUR BLOG

Analytics Defintions: Visits, Visitors, Pageviews and Unique Pageviews
Google Analytics presents your data across a range of different metrics, and it is important to know exactly what your data means. Having 10 000 visits can be very different to having 10 000 visitors, which is again different to having 10 000 pageviews. Here is how Google defines 4 basic measures of traffic, and what each one means.
Google Tag Manager for Mobile Apps
Tagging mobile apps, as opposed to tagging websites, produces a unique set of challenges for marketers and developers. Whereas on the web you can analyse data and make tagging changes in real time, any alterations to a mobile app implementation must wait until users download the next update of the app, as apps are “frozen” in between updates.
Advanced Segmentation with Google Analytics
One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation. Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports.
How to Easily Track Google Adwords Campaigns in Analytics
You can link your Google Analytics account to your Adwords account to get additional reporting within Analytics and Adwords.

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