Google Analytics 360 Suite

Google Analytics 360 Suite (formerly Google Analytics Premium)

Google Analytics 360 Suite (formerly Google Analytics Premium) is designed to assist organisations with larger data volumes and more sophisticated analytics needs. While many organisations are initially attracted to the benefit of unsampled data, Google Analytics 360 Suite offers much more than this. 

Google Analytics 360 suite includes:

  • Audience Center 360, a new data management platform that gives you a panoramic view of the audiences that matter most to your brand. Natively integrated with DoubleClick, it automatically offers access to Google proprietary data and third party data.
  • Optimize 360, a new website testing and personalisation tool. Show your users different variations of your site, then use and refine the best-performing options to increase customer engagement with your brand.
  • Data Studio 360, a new data visualisation tool, processes the data to enable beautifully informative reports: easy to read, easy to share, and customisable.• Tag Manager 360 is an enterprise tag management technology offering simplified data collection and powerful APIs for better data accuracy and streamlined workflows.
  • Analytics 360, formerly known as GA Premium, consolidates data about customer behaviour into a single product and makes it easy to perform robust analysis.
  • Attribution 360, formerly known as Adometry, helps advertisers see the value of their media investments and allocate budgets with confidence. It enables you to analyse performance across channels and devices to achieve the most effective marketing mix. 

 To find out more visit Google Analytics 360, or contact us.

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