Tag Management System Evaluation
Tags are an essential part of digital marketing as they track and record what visitors do on your websites.
A tag management system offers immediate benefits, including:
- Faster deployment of tags across complex environments
- Lower costs by enabling non-technical resources to deploy tags
- Site performance protection
- Richer data collection via a structured data layer
- Flexible tag deployment to avoid vendor lock-in
- Swift implementation of third-party tools
Lens10 can help you audit your existing tags, identify your future requirements and evaluate a range of vendors to identify the tag management system that suits your budget, technical environment and requirements. We can manage a formal vendor selection process and provide technical support for the vendor evaluation if required.
We work with a range of tag management systems such as Google Tag Manager, Adobe Dynamic Tag Manager and Tealium. Lens10 can provide independent vendor advice based on practical experience managing tag deployments in complex environments.
Once a vendor is selected, Lens10 can implement a seamless migration to a new Tag Management System, provide support and training to build competency in-house, or offer a complete tag testing and deployment service using a tag management system of your choice. Lens10 also provides a data assurance service to monitor critical user paths and regularly test that the data collected is valid.