Tag management

Tag Management System Evaluation 

  Tags are an essential part of digital marketing as they track and record what visitors do on your websites.

  A tag management system offers immediate benefits, including: 

    •  Faster deployment of tags across complex environments
    • Lower costs by enabling non-technical resources to deploy tags
    • Site performance protection
    • Richer data collection via a structured data layer
    • Flexible tag deployment to avoid vendor lock-in
    • Swift implementation of third-party tools

Lens10 can help you audit your existing tags, identify your future requirements and evaluate a range of vendors to identify the tag management system that suits your budget, technical environment and requirements. We can manage a formal vendor selection process and provide technical support for the vendor evaluation if required.

We work with a range of tag management systems such as Google Tag Manager, Adobe Dynamic Tag Manager and Tealium. Lens10 can provide independent vendor advice based on practical experience managing tag deployments in complex environments.

Once a vendor is selected, Lens10 can implement a seamless migration to a new Tag Management System, provide support and training to build competency in-house, or offer a complete tag testing and deployment service using a tag management system of your choice. Lens10 also provides a data assurance service to monitor critical user paths and regularly test that the data collected is valid. 

Find out more about how we can assist with your Tag Management

Contact us

FROM OUR BLOG

Google Tag Manager for Mobile Apps
Tagging mobile apps, as opposed to tagging websites, produces a unique set of challenges for marketers and developers. Whereas on the web you can analyse data and make tagging changes in real time, any alterations to a mobile app implementation must wait until users download the next update of the app, as apps are “frozen” in between updates.
Google Data Studio now gives you unlimited free dashboards
Google has announced it has removed the five-report limit on the free version of Google Data Studio, effective immediately.
How to Easily Track Google Adwords Campaigns in Analytics
You can link your Google Analytics account to your Adwords account to get additional reporting within Analytics and Adwords.
Lens10 is a Google Analytics Certified Partner
As a result of Lens 10's position as experienced web analytics experts, Google has recognised Lens 10 as a Google Analytics Certified Partner. This means we are one of a very small number of consultants in Australa that Google has chosen to partner with them in Analytics

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