Even 'free' analytics packages such as Google Analytics require careful planning and implementation to ensure you can rely on the resulting data.
We can help with a standard implementation (if you don't have the time) or we can help you solve some common challenges for larger implementations including:
- Cross domain tracking – often required for tracking shopping cart, checkout and payment workflows;
- Rich media (e.g. video, flash) tracking of audience engagement;
- User access control to your data – ensuring external agencies, internal marketing and other users have controlled access to your sensitive data; and
- Integration with internal systems – providing seamless reporting of web analytics data alongside other data sources within your business (e.g. inventory levels, purchases).
Our Implementation services include:
Technology Implementation: to plan, implement and validate that your applications are installed to meet your organisations needs.
Configuration: to configure your analytics technology implementation for multiple sites, users, dashboards, campaigns and content.
Customisation: to integrate your analytics data into existing systems, processes and business information reporting.
We can also help you create your analytics strategy by undertaking needs analysis, KPI development, architecture design and vendor selection; and help you grow your analytics expertise by providing training, coaching and administration.
Interested? Find out more about us including our people and our approach. Review the services we offer, our expertise in Google Analytics and how we can help you. Stay informed by subscribing to our monthly newsletter.
Ready to do more with your data, digital business or technology? Give us a call at (03) 9607 1316 or email us.