All Posts by Edie Cheng

Migrating from Adobe Dynamic Tag Manager (DTM) to Adobe Launch

Adobe Launch is Adobe’s next-generation tag management solution, an innovative approach that unifies Adobe platforms with your marketing ecosystem to allow robust integrations that can deliver relevant customer experiences.  Why is it important? Adobe will retire it’s old tag management system, Dynamic Tag Manager (DTM), in favour of Adobe Launch by January 2021. As a […]

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Taiwan, Singapore demonstrate how data-joining can save lives 

If you read our last piece on data privacy, this one flips the script completely. Several fast-moving Asian nations are emerging as aspirational stories of COVID-19 containment, with the joining of citizen data points at the very heart of it. In Taiwan, immigration data is being fed into medical systems, enabling pre-assessment of patient risk […]

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What is App + Web?! 

We’ve heard many whispers and rumours about what Google’s new analytics platform App + Web actually is. We figure there is enough uncertainty in our lives right now, so we will jump in and help get the story straight on this one!  With ‘App + Web’, Google has picked a name that is both quite literal […]

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Google and Facebook announce unprecedented move towards better data sharing

For years, these two behemoths have antagonized each other. Some would say, at the expense of true attribution greatness. But now, an unprecedented union between house Facebook and house Google is upon us.  In a recent press release, Facebook revealed a new server-to-server integration with Google’s Campaign Manager (CM). They’ve been working on this behind […]

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