All Posts by Edie Cheng

TikTok clocks social media giants

  Unless you have tweens at home or are member of Gen Z yourself, you’ve probably been actively avoiding this topic for a while now. We too have been decidedly sceptical, after living through the 6 seconds of fame that was Twitter’s video clip service, Vine, in 2013. But, avoid it as we may, TikTok […]

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The demise of Hitwise

A common phenomenon we’re seeing these days is the downfall of companies who use data practices that are no longer deemed acceptable in the age of privacy. Another example of this is the sudden closing of Jumpshot, the key data source for popular competitor stats service Hitwise. Hitwise announced in early February that its reporting […]

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Privacy reigns: How to prepare for ad tech disruption in 2020

Everyone ‘knows’ about privacy. But who really understands it – specifically, whether it’s a matter for urgent action, beyond deploying a few new pop-ups on your website? This attitude of ‘everyone’s focused on privacy, so I should be too’ feels strangely reminiscent of the early days of ‘the cloud’ or ‘big data’ – it’s front […]

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