Lens10 will be showcasing DataTrue at Adobe Summit, March 19-23 2017 in Las Vegas. DataTrue audits, monitors, and validates data collected by website
Google Analytics presents your data across a range of different metrics, and it is important to know exactly what your data means. Having 10 000 visits can be very different to having 10 000 visitors, which is again different to having 10 000 pageviews. Here is how Google defines 4 basic measures of traffic, and what each one means.
Tagging mobile apps, as opposed to tagging websites, produces a unique set of challenges for marketers and developers. Whereas on the web you can analyse data and make tagging changes in real time, any alterations to a mobile app implementation must wait until users download the next update of the app, as apps are âfrozenâ in between updates.