One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation. Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports.
You can link your Google Analytics account to your Adwords account to get additional reporting within Analytics and Adwords.
As a result of Lens 10’s position as experienced web analytics experts, Google has recognised Lens 10 as a Google Analytics Certified Partner. This means we are one of a very small number of consultants in Australa that Google has chosen to partner with them in Analytics