All Posts by Ogi Askovic

Why your staff should upskill in Google Tag Manager

If you are using Google Analytics but haven’t implemented Google Tag Manager, or you are using Google Tag Manager but feel like you haven’t really unpacked the full scope of what you can do with it then maybe you should consider upskilling yourself or your staff in one of the most powerful tools in the […]

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Why every analyst should learn the basics of Google Tag Manager

Google Tag Manager or GTM is one of the cornerstones of customising and enriching the data that you store in Google Analytics. While most organisations train their analysts in GA and their developers in GTM, building a truly proactive, data-driven business can be very difficult with such a fine split between the two roles. While […]

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