Migrating from Adobe Dynamic Tag Manager (DTM) to Adobe Launch
Adobe Launch is Adobe’s next-generation tag management solution, an innovative approach that unifies Adobe platforms with your marketing ecosystem to allow robust integrations that can deliver relevant customer experiences. Why is it important? Adobe will retire it’s old tag management system, Dynamic Tag Manager (DTM), in favour of Adobe Launch by January 2021. As a […]
05 May 2020, by Edie Cheng
Why your staff should upskill in Google Tag Manager
If you are using Google Analytics but haven’t implemented Google Tag Manager, or you are using Google Tag Manager but feel like you haven’t really unpacked the full scope of what you can do with it then maybe you should consider upskilling yourself or your staff in one of the most powerful tools in the […]
05 May 2020, by Ogi Askovic
Why every analyst should learn the basics of Google Tag Manager
Google Tag Manager or GTM is one of the cornerstones of customising and enriching the data that you store in Google Analytics. While most organisations train their analysts in GA and their developers in GTM, building a truly proactive, data-driven business can be very difficult with such a fine split between the two roles. While […]
05 May 2020, by Ogi Askovic
Lens10 COVID-19 Impact Analysis Dashboard
We understand that during times of crisis, it can be easy to not see the forest through the trees. We have tunnel vision goggles locked on responding to one fire at a time and feel like there is no time, resources or energy to be more strategic. Unfortunately, in the long run, this reactionary mindset […]
01 May 2020, by Kenny Lo
Taiwan, Singapore demonstrate how data-joining can save lives
If you read our last piece on data privacy, this one flips the script completely. Several fast-moving Asian nations are emerging as aspirational stories of COVID-19 containment, with the joining of citizen data points at the very heart of it. In Taiwan, immigration data is being fed into medical systems, enabling pre-assessment of patient risk […]
27 Mar 2020, by Edie Cheng