The increased penetration of mobile apps has digital marketers asking, ‘how can we use mobile app technology to enhance customer experience and drive ROI?’Mobile apps, particularly Adobe Mobile Services enabled apps, offer an unprecedented ability to achieve these goals. Mobile Geolocation now enables marketers to build fences around locations that can give insights, such […]
Of all the features Google Analytics provides one of the most valuable is custom variables. New clients are often unfamiliar with custom variables and unaware of the insights that can be gained by using them. We have compiled our favourite custom variables to get you thinking about how they can enrich your analytics.
Lens10 will be showcasing DataTrue at Adobe Summit, March 19-23 2017 in Las Vegas. DataTrue audits, monitors, and validates data collected by website
Google has announced it has removed the five-report limit on the free version of Google Data Studio, effective immediately.
The growing role of data in business decision making necessitates an effective way to communicate that data. Google Data Studio is Google’s response to the demand for a compelling visualisation tool.