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Adobe Mobile Geolocation: Personalising the User Experience

​ The increased penetration of mobile apps has digital marketers asking, ‘how can we use mobile app technology to enhance customer experience and drive ROI?’Mobile apps, particularly Adobe Mobile Services enabled apps, offer an unprecedented ability to achieve these goals. Mobile Geolocation now enables marketers to build fences around locations that can give insights, such […]

16 Mar 2018, by Michael Parker

Google Analytics Custom Variables You Need Today

Of all the features Google Analytics provides one of the most valuable is custom variables. New clients are often unfamiliar with custom variables and unaware of the insights that can be gained by using them. We have compiled our favourite custom variables to get you thinking about how they can enrich your analytics.

23 Mar 2017, by Michael Parker

Is Google Data Studio for you?

The growing role of data in business decision making necessitates an effective way to communicate that data. Google Data Studio is Google’s response to the demand for a compelling visualisation tool.

30 Jan 2017, by Michael Parker
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