Blog

Google Tag Manager for Mobile Apps

Tagging mobile apps, as opposed to tagging websites, produces a unique set of challenges for marketers and developers. Whereas on the web you can analyse data and make tagging changes in real time, any alterations to a mobile app implementation must wait until users download the next update of the app, as apps are “frozen” in between updates.

17 Feb 2014, by Michelle McGrath

Advanced Segmentation with Google Analytics

One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation. Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports.

13 Feb 2014, by Michelle McGrath

Lens10 is a Google Marketing Platform Sales Partner

As a result of Lens 10’s position as experienced web analytics experts, Google has recognised Lens 10 as a Google Analytics Certified Partner. This means we are one of a very small number of consultants in Australa that Google has chosen to partner with them in Analytics

12 Jan 2012, by Michelle McGrath