Lens10 Joining Forces with MightyHive
A Bright Future: We’ll Be Joining Forces with MightyHive
Today, we are thrilled to announce our intention to merge with MightyHive, a leading data and digital media consultancy that helps marketers take control and drive transformative results. The planned merger represents an exciting future for Lens10, and will add new global capabilities to Lens10’s existing advanced analytics expertise.
MightyHive, founded in 2012 by experienced digital advertising veterans from Google, Yahoo!, Salesforce, and other market leaders, has offices in 19 countries and 24 cities around the world. Composed of certified platform experts with deep competency in programmatic media as well as data science and marketing engineering, MightyHive provides consulting and services in the areas of media operations and training, data strategy, and analytics. MightyHive clients include global brands like Bayer, Electrolux, Mondelez, Sony, and Sprint.
Meeting Marketers’ Growing Need for Data and Analytics Services
Deloitte’s APAC 2019 Global Cost Survey projects data and analytics to be the highest growth technology sectors through 2021, particularly as companies reach digital maturity and COVID-19 accelerates digital transformation trends. 65% of marketers in the Asia-Pacific region plan to increase analytics investments in the next year, according to the 2020 Global State of Enterprise Analytics report. This merger will help us address marketers’ changing needs as they require more sophisticated data, media, and digital strategies.
The merger, once approved by the Foreign Investment Review Board and the Australian Competition and Consumer Commission, will combine our elite group of Lens10 experts with MightyHive’s advanced data and analytics practice to solve complicated client challenges. In addition to our expertise in designing sophisticated attribution models and optimization strategies for our clients, we are excited to be able to leverage a large suite of global solutions.
Helping Clients Navigate Change
The COVID-19 pandemic has accelerated digital transformation trends around the world, and marketers must adopt a user-centric, omni-channel approach to successfully connect with consumers. Together, MightyHive and Lens10 will help smart companies shore up their digital strategies in order to be well-positioned for an economic recovery.
In December 2018, MightyHive merged with S4Capital, the tech-led new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in May 2018. S4Capital seeks to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, digital media planning and buying. The planned merger will give Lens10 clients the same exceptional service and results they’re accustomed to, with the ability to leverage a powerful global talent bench as well as integrated services through S4Capital.
To learn more, please visit mightyhive.com/welcomes-lens10.