Analysis and reporting

Analysis & Reporting

With increasing volumes of data from many sources, meaningful analysis can sometimes prove challenging.  At Lens10, we discuss your objectives and deliver custom reporting and wider statistical analysis to help you answer any number of questions relating to your digital assets, marketing channels and return on investment.  We integrate, consolidate, analyse and forecast your data to deliver critical insights.

Our team are experts in some of the most powerful analytics tools, including:

  • Tableau
  • R
  • Stata
  • Python

Our analysts will give you the clarity to understand what is happening with your business and importantly where you are going and why. 

Find out more about how we can assist with your Analysis and Reporting

Contact us


Integrating GA with The Booking Button
Using The Booking Button? Lens10 recently helped SiteMinder to update their Google Analytics integration to Universal. Follow this guide to attribute hotel bookings to the original campaign or traffic source in Google Analytics.
Analytics Defintions: Visits, Visitors, Pageviews and Unique Pageviews
Google Analytics presents your data across a range of different metrics, and it is important to know exactly what your data means. Having 10 000 visits can be very different to having 10 000 visitors, which is again different to having 10 000 pageviews. Here is how Google defines 4 basic measures of traffic, and what each one means.
Advanced Segmentation with Google Analytics
One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation. Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports.
How to Easily Track Google Adwords Campaigns in Analytics
You can link your Google Analytics account to your Adwords account to get additional reporting within Analytics and Adwords.

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