Your insights are only as good as your data. A Lens10 analytics audit ensures the integrity, accuracy and relevance of your digital analytics data. Our team members are experts in auditing tool configurations to ensure data is correct and conforms with best practice. And that means you can confidently invest in your analysis.
The typical scope of a Lens10 analytics audit includes:
- Reviewing existing analytics strategies and tactics
- Reviewing current analytics tag implementation
- Reviewing the structure and configuration of profiles
- Reviewing the goal and funnel setup
- Reviewing the ecommerce configuration
- Identifying any configuration and data tracking gaps
- Reviewing marketing and traffic channels to create proper segmentation and tagging practices
- Assessing analytics reports and dashboards
- Verifying that key metrics are tracked for proper analysis and informed decision-making.
Lens10 is an Adobe Partner, a Google Analytics Certified Partner and has experience with Webtrends and IBM Digital Analytics (formerly Coremetrics).