Conversion rate optimisation
Conversion Rate Optimisation
Any business that relies on online conversions – such as eCommerce sales, newsletter subscriptions, form submissions, or sales enquiries – has felt the pain of losing customers on the path to conversion. Analysing conversion paths allows you to identify, and overcome, key obstacles so you can increase the conversion rate of your site.
Lens10 can help you to:
- Define your conversion funnel
- Evaluate usability issues
- Analyse funnel abandonment and drop-off data
- Propose, workshop and implement improvements to your data
- Run or support A/B testing
- Ensure reported test results are statistically significant.
Optimisation is an iterative and detailed process, but the benefits are clear – higher conversion rates and better business outcomes.
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