Analytics

Data integration

Data Integration 

At Lens10, we know that marketers and analysts alike are searching for the holy grail of the ‘single view of the customer’. We also know that most data sources and tools don’t integrate easily with each other to get your teams there. We understand that breaking data out of individual tool silos can unlock extremely powerful unified insights. To help you get the best view of your customers, Lens10 offers data integration capabilities developed through a wealth of experience in integrating tools.

Our services include:

  • Configuring cloud-based tool integrations
  • Writing and implementing API scripts
  • ​Data-blending and joining techniques for data warehouses
  • Data visualisation integrating multiple sources

We can assist you with whatever challenge you face in pulling disparate data sources together, and can make your data into a whole that’s greater than the sum of its parts.  

Find out more about how we can assist with your Data Integration

Contact us

FROM OUR BLOG

Integrating GA with The Booking Button
Using The Booking Button? Lens10 recently helped SiteMinder to update their Google Analytics integration to Universal. Follow this guide to attribute hotel bookings to the original campaign or traffic source in Google Analytics.
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Analytics Defintions: Visits, Visitors, Pageviews and Unique Pageviews
Google Analytics presents your data across a range of different metrics, and it is important to know exactly what your data means. Having 10 000 visits can be very different to having 10 000 visitors, which is again different to having 10 000 pageviews. Here is how Google defines 4 basic measures of traffic, and what each one means.
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Advanced Segmentation with Google Analytics
One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation. Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports.
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How to Easily Track Google Adwords Campaigns in Analytics
You can link your Google Analytics account to your Adwords account to get additional reporting within Analytics and Adwords.
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