Digital measurement strategy

Digital Measurement Strategy

Tools such as Adobe Analytics and Google Analytics generate volumes of data. But which data is valuable to your business decision-making and growth? Lens10 works with you to ensure you have a solid digital measurement strategy that answers your business questions and objectives. The digital measurement strategy creates the foundations for your analytics implementation, reporting and insights.  

To guide your digital measurement strategy, we:

  • Offer an in-depth audit of your current web analytics configuration 
  • Understand your digital business objectives
  • ​Recommend a digital measurement model relevant to your objectives
  • Customise your analytics configuration to deliver on the measurement model
  • ​Offer implementation and dashboarding support as required
  • Offer training to allow you to make the most of your digital measurement strategy

Find out more about how we can assist with your Digital Measurement Strategy

Contact us

"Lens10's experience was invaluable in bringing our analytics out of the dark ages. Their advice and hard work have helped us to measure our activity more effectively and focus on what is important for our various departments."

Megan Powell. Director, Multichannel Marketing, Communications and New Media. Monash University.


Project Management for Digital Marketers and Analysts
We often get caught up with our daily work and lose sight of our overall progress. In order to avoid missing deadlines and disappointing stakeholders, take some time to apply the project management method Lens10 practices. We’ve shared our project management framework we use for our digital analytics projects, however it can be applied to any project that you are managing to keep you afloat when you’re drowning in deadlines.
Adobe Mobile Geolocation: Personalising the User Experience
Mobile apps, particularly Adobe Mobile Services enabled apps, offer an unprecedented ability to achieve these goals. Mobile Geolocation now enables marketers to build fences around locations that can give insights, such as; ‘how many customers opened our app at this sports game to research players’, ‘who opened the app at their destination after travelling with us’ or ‘who went to our store in a shopping centre after seeing a deal on our app’. We can then use these insights to deliver customised marketing, optimised apps and build audience segments.
Google Analytics Custom Variables You Need Today
Of all the features Google Analytics provides one of the most valuable is custom variables. New clients are often unfamiliar with custom variables and unaware of the insights that can be gained by using them. We have compiled our favourite custom variables to get you thinking about how they can enrich your analytics.
Lens10 returns to Adobe Summit 2017 to showcase DataTrue
Lens10 will be showcasing DataTrue at Adobe Summit, March 19-23 2017 in Las Vegas. DataTrue audits, monitors, and validates data collected by website

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