Google Analytics 360

Google Analytics and Google Analytics 360

Advanced insights and marketing action-ability is provided by the Google Marketing Platform. At the heart of it is Analytics 360, an enterprise analytics platform that communicates seamlessly with ad technology, website optimisation technology, market research technology, dashboarding options, as well as Google's cloud data warehouse, Google BigQuery.

Feature Analytics Analytics 360
General
Setup Start for Free Available only via Sales Partners (Like Lens10!)
Perfect for ... Individuals and small to medium-sized companies Larger enterpises that need it all
Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
User and account administration
Support and services Self-service help center and community forums Services, support and SLAs provided by Google and global partner network
Technology fee Free Yearly license fee that includes bundled support hours, monthly or yearly invoicing option available
Digital Measurement Strategy
Analytics Maturity Assessment
Data Processing & Limits
Integration with Google BigQuery for clickstream data
Custom dimensions and metrics per property 20 custom dimensions and metrics 200 custom dimensions and metrics
Data freshness Not guaranteed Guaranteed 4 hours under SLA (usually faster)
Unlimited data
Unsampled reprorting
Access to raw data
Maximum Rows in Data Exports 50,000 3,000,000
Data Ownership Limited ownership You own your data
Real time data
Digital Marketing Features
Integration with Salesforce Possible using the measurement protocol Native integration available
Native data onboarding integrations with ... Google Ads, AdSense, and Search Console (formerly Webmaster Tools) Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager and Search Console (formerly Webmaster Tools)
Native remarketing integrations with ... Google Ads Google Ads and Display & Video 360
Native publisher integrations with ... Google Ads Manager (formerly DoubleClick For Publishers) Google Ads Manager (formerly DoubleClick For Publishers)
Attribution modelling Basic models, customisation available Available only via Sales Partners (Like Lens10!)
Reporting Features
Advanced Analysis
Funnel reporting Basic Advanced, customizable funnel reporting
Cross-property roll-up reporting
Number of views per property Max 200 Max 400