Google Analytics 360
Google Analytics and Google Analytics 360
Advanced insights and marketing action-ability is provided by the Google Marketing Platform. At the heart of it is Analytics 360, an enterprise analytics platform that communicates seamlessly with ad technology, website optimisation technology, market research technology, dashboarding options, as well as Google's cloud data warehouse, Google BigQuery.
| Feature | Analytics | Analytics 360 |
|---|---|---|
| General | ||
| Setup | Start for Free | Available only via Sales Partners (Like Lens10!) |
| Perfect for ... | Individuals and small to medium-sized companies | Larger enterpises that need it all |
| Multiple data collection options across websites, apps, and internet-connected devices | ||
| Data access via mobile app, API, email notifications, and more | ||
| Advanced site and app reporting and segmentation (including real-time and user-centric reporting) | ||
| User and account administration | ||
| Support and services | Self-service help center and community forums | Services, support and SLAs provided by Google and global partner network |
| Technology fee | Free | Yearly license fee that includes bundled support hours, monthly or yearly invoicing option available |
| Digital Measurement Strategy | ||
| Analytics Maturity Assessment | ||
| Data Processing & Limits | ||
| Integration with Google BigQuery for clickstream data | ||
| Custom dimensions and metrics per property | 20 custom dimensions and metrics | 200 custom dimensions and metrics |
| Data freshness | Not guaranteed | Guaranteed 4 hours under SLA (usually faster) |
| Unlimited data | ||
| Unsampled reprorting | ||
| Access to raw data | ||
| Maximum Rows in Data Exports | 50,000 | 3,000,000 |
| Data Ownership | Limited ownership | You own your data |
| Real time data | ||
| Digital Marketing Features | ||
| Integration with Salesforce | Possible using the measurement protocol | Native integration available |
| Native data onboarding integrations with ... | Google Ads, AdSense, and Search Console (formerly Webmaster Tools) | Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager and Search Console (formerly Webmaster Tools) |
| Native remarketing integrations with ... | Google Ads | Google Ads and Display & Video 360 |
| Native publisher integrations with ... | Google Ads Manager (formerly DoubleClick For Publishers) | Google Ads Manager (formerly DoubleClick For Publishers) |
| Attribution modelling | Basic models, customisation available | Available only via Sales Partners (Like Lens10!) |
| Reporting Features | ||
| Advanced Analysis | ||
| Funnel reporting | Basic | Advanced, customizable funnel reporting |
| Cross-property roll-up reporting | ||
| Number of views per property | Max 200 | Max 400 |
