Google Tag Manager 360
Google Tag Manager (GTM) 360
Google Tag Manager is a free tag management solution that can be used to improve and scale workflows for tagging governance. Like other tag management solutions, it involves placing a snippet of code on your website at the beginning of the page which allows users to load and update tags on the page from within the GTM platform without the need to change what is hard coded on the website.
Google Tag Manager 360 (GTM360)
GTM 360 is the enterprise version which is available at no additional cost for Google Analytics 360 licensees.
Whats differentiates GTM 360 from GTM?
- Zones for large-scale implementations. The addition of zones in GTM 360 allows your business to deploy multiple containers across your site while maintaining a governance over critical workflows. This is especially important if you wish to allow a third party to deploy media/marketing tags as it helps eliminate the worry of deployments breaking business critical workflows such as ecommerce transactions. Zones enables an efficient, yet governed process for multiple parties to help businesses drive positive decision making.
- Unlimited workspaces. The standard version of GTM only offers 3 workspaces however, with GTM 360 the workspaces are unlimited! This makes collaboration across teams easier to manage as well as reducing the risk of users overwriting another user’s work. Furthermore, it opens the possibility for businesses to work on more than 3 projects simultaneously without needing to prioritise or postpone projects until a current workspace becomes vacant.
- Approval workflows. Approval workflow is a built-in streamlined publishing process where users must request approval of updates before they can be published by users with specified publish access. This workflow ensures that all deployments to a GTM container are tested and thoroughly reviewed before reaching your live site.
- Support and SLAs provided by Google. GTM 360 offers businesses SLAs and support. This ensures that businesses are able to work with minimal to no downtime while getting full support from the team at Google. In addition, Lens10 provides training to increase your business’ proficiency with the tool so you can maintain a smooth and operational tagging system long into the future.
Lens10 is Google Tag Manager 360 certified with practical experience in managing tag deployment across multiple complex environments. We offer specialised support to ensure tags are optimally designed in conjunction with your business objectives. Additionally, we quality test tags before they are published, as well as after they are deployed, to validate the quality of data that is collected. We are also data assurance and governance experts who have developed an automated testing and data assurance tool called DataTrue.
Lens10 provides tag management audits to ensure your existing implementation is aligned with best practice, as well as identifying any future requirements or possibilities to expand your tagging horizon. If you believe GTM 360 is the right fit for your business or want to find out more, contact our experts today!