Marketing attribution modelling

Marketing Channel Attribution

Lens10 has significant expertise in all aspects of collecting, reporting, modelling and interpreting marketing channel attribution and developing strategies for marketing channel optimisation. That means we can interpret the data to ensure you make the most of your marketing budget and time.

Our services include:

  • Deploying media tags
  • Configuring goals
  • Ecommerce reporting
  • Cross-domain tracking
  • Advanced segments and other customisations 
  • Providing process tools to create URL links
  • Configuring custom channel processing rules
  • Reporting traffic and conversion attribution 
  • Iterative multi-channel models
  • Integrating multiple data sources for centralised analysis
  • Reporting and visualisation
  • Liaising with media agencies and other suppliers to support their tagging and reporting needs
  • Coaching in-house and agency teams in the set-up, process, interpretation and reporting for accurate channel attribution.

Find out more about how we can assist with your Channel Attribution

Contact us


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