Digital Optimisation

Digital Optimisation

It’s great to attract visitors to your site, and analysing the data will show you which marketing channels are driving the most visitors and the best quality of traffic. Lens10 can show you how the different marketing channels work together and which of your visitors are completing the actions you hoped they would once on the site. This will allow you to make data driven decisions to grow the quality and quantity of your visitors, and to improve your site conversion, ultimately growing your business.

Our optimisation services include:

“Lens10 delivered a measurement plan and analytics tracking solution for a holistic view across our multiple digital platforms. We now have the data to optimise our digital conversions.”

Bianca Berry, Manager Marketing and Digital Channels, Melbourne Airport

Find out more about how we can help with your Digital Optimisation

Contact us


Project Management for Digital Marketers and Analysts
We often get caught up with our daily work and lose sight of our overall progress. In order to avoid missing deadlines and disappointing stakeholders, take some time to apply the project management method Lens10 practices. We’ve shared our project management framework we use for our digital analytics projects, however it can be applied to any project that you are managing to keep you afloat when you’re drowning in deadlines.
Adobe Mobile Geolocation: Personalising the User Experience
Mobile apps, particularly Adobe Mobile Services enabled apps, offer an unprecedented ability to achieve these goals. Mobile Geolocation now enables marketers to build fences around locations that can give insights, such as; ‘how many customers opened our app at this sports game to research players’, ‘who opened the app at their destination after travelling with us’ or ‘who went to our store in a shopping centre after seeing a deal on our app’. We can then use these insights to deliver customised marketing, optimised apps and build audience segments.
Google Analytics Custom Variables You Need Today
Of all the features Google Analytics provides one of the most valuable is custom variables. New clients are often unfamiliar with custom variables and unaware of the insights that can be gained by using them. We have compiled our favourite custom variables to get you thinking about how they can enrich your analytics.
Lens10 returns to Adobe Summit 2017 to showcase DataTrue
Lens10 will be showcasing DataTrue at Adobe Summit, March 19-23 2017 in Las Vegas. DataTrue audits, monitors, and validates data collected by website

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