Tag Testing & Deployment
Implementing a tag management system successfully requires a blend of technical and analytical skills to identify key requirements and define a data layer structure to support the right digital tools.
- Web analytics
- Search and display advertising
- Social media tools
- Affiliate marketing
- Behavioural targeting
- Testing and optimisation
- Customer feedback
- Live chat
- Advertising networks
It is vital to ensure that deploying new tags does not affect a site or the existing data collection in an environment where websites are being updated constantly and tag deployment is disseminated across multiple teams and external vendors.
Lens10 offers specialised support to ensure tags are optimally designed and quality tested before being published. We regression test tag updates before deployment. Our expert Australian-based team can help ensure tags meet your privacy and security requirements.
We then provide a data assurance service to monitor critical user paths, audit the presence of tags and validate the quality of data collected from a website once tags are deployed.