Tag management

Tag Management System Evaluation 

  Tags are an essential part of digital marketing as they track and record what visitors do on your websites.

  A tag management system offers immediate benefits, including: 

    •  Faster deployment of tags across complex environments
    • Lower costs by enabling non-technical resources to deploy tags
    • Site performance protection
    • Richer data collection via a structured data layer
    • Flexible tag deployment to avoid vendor lock-in
    • Swift implementation of third-party tools

Lens10 can help you audit your existing tags, identify your future requirements and evaluate a range of vendors to identify the tag management system that suits your budget, technical environment and requirements. We can manage a formal vendor selection process and provide technical support for the vendor evaluation if required.

We work with a range of tag management systems such as Google Tag Manager, Adobe Dynamic Tag Manager and Tealium. Lens10 can provide independent vendor advice based on practical experience managing tag deployments in complex environments.

Once a vendor is selected, Lens10 can implement a seamless migration to a new Tag Management System, provide support and training to build competency in-house, or offer a complete tag testing and deployment service using a tag management system of your choice. Lens10 also provides a data assurance service to monitor critical user paths and regularly test that the data collected is valid. 

Find out more about how we can assist with your Tag Management

Contact us

FROM OUR BLOG

Google Tag Manager for Mobile Apps
Tagging mobile apps, as opposed to tagging websites, produces a unique set of challenges for marketers and developers. Whereas on the web you can analyse data and make tagging changes in real time, any alterations to a mobile app implementation must wait until users download the next update of the app, as apps are “frozen” in between updates.
How to Easily Track Google Adwords Campaigns in Analytics
You can link your Google Analytics account to your Adwords account to get additional reporting within Analytics and Adwords.
Project Management for Digital Marketers and Analysts
We often get caught up with our daily work and lose sight of our overall progress. In order to avoid missing deadlines and disappointing stakeholders, take some time to apply the project management method Lens10 practices. We’ve shared our project management framework we use for our digital analytics projects, however it can be applied to any project that you are managing to keep you afloat when you’re drowning in deadlines.
Lens10 returns to Adobe Summit 2017 to showcase DataTrue
Lens10 will be showcasing DataTrue at Adobe Summit, March 19-23 2017 in Las Vegas. DataTrue audits, monitors, and validates data collected by website

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