Analytics

Technical web analytics support

Technical Analytics Support

Websites are becoming more complex and dynamic, so collecting the data your business needs can be overwhelming. Standard implementations of conventional tools can fall short, requiring customised configurations to boost capabilities. At Lens10 we offer technical and analytical support to solve these problems so you can get the data you want when you want it, regardless of the design of your site.

Our technical team works with websites, mobile applications and other digital assets using tools such as: 

Typical projects we deliver include:

  • Tracking of dynamic single page websites for meaningful google analytics reporting
  • Writing and implementing advanced API scripts to solve technical data problems
  • Advanced systems architecture and data collection, enabling the blending of data from multiple sources into a single database
  • The tracking of offline or otherwise invisible user interactions for the purposes of creating a complete user map
  • Advanced tracking for prototype testing and error identification

Lens10 can give you the peace of mind in knowing your data collection strategies will be implemented by our expert technical support team.

Find out more about how we can assist with your Analytics 

Contact us

FROM OUR BLOG

Project Management for Digital Marketers and Analysts
We often get caught up with our daily work and lose sight of our overall progress. In order to avoid missing deadlines and disappointing stakeholders, take some time to apply the project management method Lens10 practices. We’ve shared our project management framework we use for our digital analytics projects, however it can be applied to any project that you are managing to keep you afloat when you’re drowning in deadlines.
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Adobe Mobile Geolocation: Personalising the User Experience
Mobile apps, particularly Adobe Mobile Services enabled apps, offer an unprecedented ability to achieve these goals. Mobile Geolocation now enables marketers to build fences around locations that can give insights, such as; ‘how many customers opened our app at this sports game to research players’, ‘who opened the app at their destination after travelling with us’ or ‘who went to our store in a shopping centre after seeing a deal on our app’. We can then use these insights to deliver customised marketing, optimised apps and build audience segments.
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Google Analytics Custom Variables You Need Today
Of all the features Google Analytics provides one of the most valuable is custom variables. New clients are often unfamiliar with custom variables and unaware of the insights that can be gained by using them. We have compiled our favourite custom variables to get you thinking about how they can enrich your analytics.
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Lens10 returns to Adobe Summit 2017 to showcase DataTrue
Lens10 will be showcasing DataTrue at Adobe Summit, March 19-23 2017 in Las Vegas. DataTrue audits, monitors, and validates data collected by website
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