The demise of Hitwise
A common phenomenon we’re seeing these days is the downfall of companies who use data practices that are no longer deemed acceptable in the age of privacy. Another example of this is the sudden closing of Jumpshot, the key data source for popular competitor stats service Hitwise. Hitwise announced in early February that its reporting would be suspended indefinitely, impacting a huge number of businesses that for years have relied on Hitwise to benchmark and estimate their digital market share. There is now a void in this kind of reporting that won’t be filled easily, especially with the cookie crackdown now in full force.