TikTok clocks social media giants

 

Unless you have tweens at home or are member of Gen Z yourself, you’ve probably been actively avoiding this topic for a while now. We too have been decidedly sceptical, after living through the 6 seconds of fame that was Twitter’s video clip service, Vine, in 2013. But, avoid it as we may, TikTok is now a genuine social media leader. It beat out Facebook and Instagram to become the world’s second most downloaded (non-game) app in 2019, topped only by WhatsApp. Of course, Facebook has 2.5 billion monthly active users whereas TikTok is still building, with an estimated 800 million. We hear the AI super-smarts from Chinese parent company ByteDance are really driving much of the addiction, with Bloomberg claiming that “within a day, the app can get to know you so well it feels like it’s reading your mind”. Somehow, we’re still not quite ready to leap into this tikking time bomb of underage user data…